The push for more material comes as publishers and booksellers are desperately looking for ways to hold onto readers being lured by other forms of entertainment, much of it available nonstop and almost instantaneously. Television shows are rushed online only hours after they are originally broadcast, and some movies are offered on demand at home before they have left theaters. In this environment, publishers say, producing one a book a year, and nothing else, is just not enough.
Julie Bosman, The New York Times (New York City, USA), May 12, 2012.